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  • AutorenbildMarc Breetzke, M.A., M.A.

Raising the Bar - The Impact of Generative AI (ChatGPT & Co) on Leadership Communication

Artificial intelligence, particularly generative models like ChatGPT, significantly impacts the leadership communication. These advanced tools - and that's what they are - not only streamline the creation of clear and compelling messages but also enable leaders to craft communications that resonate deeply with diverse audiences. By optimizing message structure and content for strategic alignment, leaders are able to amplify their influence and achieve greater organizational alignment more efficiently than ever before. Here we take a look what challenges arise as leaders and managers are faced with the integration of AI.

Enhancing Clarity and Reach

If used properly, generative AI can excel in structuring and crafting messages that are articulate and specifically tailored to resonate across various audiences. Leaders can harness these capabilities to ensure that their communications are not only impactful but perfectly aligned with both organizational goals and audience expectations.

The Irreplaceable Human Touch

Despite the advancements in AI, there remains an irreplaceable 'magic touch' that only humans can provide in communication. This human element encompasses empathy, ethical judgment, and the subtle art of persuasion—qualities that AI has yet to master. As technology continues to evolve, it becomes increasingly clear that the nuance of human interaction, particularly in handling sensitive or complex emotional undertones, cannot be authentically replicated by algorithms. Leaders must, therefore, remain vigilant in their use of AI, ensuring that it enhances rather than diminishes the human connection that is central to effective leadership.

Elevated Expectations for Leaders

While generative AI offers remarkable tools for communication, it also places new demands on leaders. Mastery over the core message and critical engagement with AI-generated data are essential. Leaders must be savvy in interpreting this information, making informed decisions that reflect their strategic vision and maintain their authentic voice.

"Generative AI is the opposite of a call to complacency. However, its use demands new critical skills for analyzing and thinking: not in order to accomplish the bare minimum that might have been enough in the past; but to achieve the maximum result by applying and refining the integration of AI."

The integration of AI into leadership practices must be navigated with care to avoid over-reliance and dependence. AI's ability to generate content is invaluable, yet it lacks the capacity to fully grasp the subtleties of human emotions and ethical nuances as well as cultural implications. Leaders must use AI as an enhancement to their inherent judgment, ensuring that technology augments rather than replaces the human element.

Preparing Leaders for AI

AI won't go away. Therefore, proper training in AI application is critical for leaders. Such programs should not only focus on how to operate AI tools but also on strategic and ethical usage to maximize benefits while mitigating risks.

At MB Inspirations, we offer targeted training that equips leaders to effectively incorporate AI tools into their communication strategies. As AI tools like ChatGPT become integral to corporate communication, leaders face both opportunities and challenges.

With the right training and approach, leaders can leverage AI to enhance their communication effectiveness, ensuring that they not only keep pace but set new benchmarks in leadership excellence.

For more details on our AI application training programs for leaders, don't hesitate to reach out to us via


About the Author

Marc Breetzke, M.A., M.A., founder of MB INSPIRATIONS, is leading expert on strategic thinking, communication, and leadership. Since 2013, Marc assists companies, organisations, and individuals worldwide to achieve their objectives, increase their performance, and realize their untapped potential. Marc has helped thousands of people in consulting and training projects.

Currently, he lives in Stuttgart, Germany.


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