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  • AutorenbildMarc Breetzke, M.A., M.A.

Recruting Has Become a Sales Job

In today's competitive job market, the tables have turned. It's old news: No longer are candidates solely trying to sell themselves to companies; companies must also sell themselves to top talent. In this article, we dive into the strategies that will assist you in the how-to of finding and hiring the right people for your team.

The Shift: Why Recruiting is Now a Sales Job

The days when job seekers would flood employers with applications have become legends. With the rise of remote work, the turned economy, and increased employee expectations, the competition for top talent has become fierce. These are just to a few developments. Companies must now "sell" their culture, benefits, and career opportunities as much as candidates must sell their skills and experience.

Before we dive into solutions, let's identify one most detrimental factor that sabotages hiring success:

Ineffective Communication

Slow response times, unclear job descriptions, and poor follow-up can ruin the candidate experience and your chances of landing top talent. Display in your hiring journey the same professionalism and attitude you expect and seek from your candidate. This does not only include status updates and interview invitations but also the entire onboarding process.

5 Strategies for Hiring Success

  1. Showcase Your Employer Brand Use social media, your company website, and even your job postings to showcase what makes your company unique and why it's a great place to work.

  2. Be Transparent Clearly outline the responsibilities, expectations, and benefits associated with each role. This not only attracts the right candidates but also sets the stage for their success.

  3. Train Your Recruiters in Sales Techniques Just like a sales team, your recruiters should be trained in the art of persuasion, negotiation, and closing the deal. Equip them with the tools they need to "sell" your company effectively.

  4. Personalize the Candidate Experience From the first touchpoint to the final offer letter, make the candidate feel valued and unique. Personalized communication can go a long way in winning over top talent.

  5. Implement a Follow-Up Strategy Just as in sales, the follow-up is crucial. Keep candidates in the loop throughout the recruitment process and even after they've joined to ensure a smooth transition.

How do you perceive the shift in recruiting dynamics? What strategies have you employed to adapt to this new landscape? We invite you to share your experiences and insights.


About the Author

Marc Breetzke, M.A., M.A., founder of MB INSPIRATIONS is the leading expert on strategic thinking, communication, and leadership. Since 2013, Marc assists companies, organisations, and individuals worldwide to achieve their objectives, increase their performance, and realize their untapped potential. Marc has helped thousands of people in consulting and training projects. Currently, he lives in Stuttgart, Germany.

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