Blog Articles

Why coaching your employees might be a bad idea


Many bosses believe they ought to coach their teams. On the one hand they understand that it is important to support their team. And coaching them to get where they want to be is an effective tool, they learn. On the other hand, bosses and managers are not the best choice if you choose a coach.

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Selling to Germans – An excursion on values and perspectives on the German marketplace and industry


The German mindset works drastically different from for example the American way of doing business. While the basic transactions are similar, the values and principles on which those exchanges base vary greatly. In this short article I want to give an (insufficient) outlook on that difference. In the following lines, you receive an overview of some of the cultural specificities that can make the difference if you want to sell to German companies, businesses and individuals.

1.  Trustworthy Quality over Shiny Presentations

In the German Industry quality is the most important basis for any buying decision. If your product does not work as promised, if you overpromised or underdelivered, you’ve lost. Now, up to this point you might argue that this is not so different from the American market. In the USA, you might receive a second chance. You might get communication what failed and you may have the opportunity to redeem yourself so they are able to reckon on you.


2.  Straight Personality over Salesmanship

Of course, this may be a generalization, but on the German market you succeed more if you don’t rely only on relationship-building by merely small talk and friendliness. Usually, the German business person does not mistake friendliness for effectiveness or the ability to produce. It is much better to communicate clearly about what’s need to be communicated, don’t miss any important information, but don’t invest yourself in too much flattery.


3.  Due Diligence/Bureaucracy over Effectivity

If you seek to acquire German clients, you may need a long breath (depending on the company’s size), and perseverance. While in some countries you may find the buyer’s focus lies on swift responses and service in the sense of “costumer/service intimacy,” in Germany, you may have a different experience. Especially larger companies have their own procedures and ways of handling outside requests. These include that if you are eager to sell or create value, you may need to bring time. Don’t take no response or long waiting periods immediately as “no.”


4. Functionality over Innovation 

Only because something is new does not mean that it is attractive to the German market. That’s the reason why the latest inventions take about five years until they reach Germany and become attractive to the masses. Why is the German market so slow? Because the German mindset is quality oriented. First, the bugs have to be worked out (that may include to introduce according regulations). The standards for safety and protection for consumers is rather high, therefore, a certain provability of functionality has to come first. Once a product reaches the German market it usually stays there for a rather long period of time. Of course, there are exceptions to this rule (bubble tea), but in general we can see this especially in the technology sector (Segway).


5. Accountability over communication

As in point 2 stated, you don’t need to be very communicative in your emails, in phone calls or conversations. Actually, the lack of skills in regard to communicating well is a problem on the German market which especially troubles the development of leadership skills and management skills in a lot of companies. However, if you are about to acquire German clients, you on the one hand want be there when needed, so that you can manage expectations. On the other hand, you don’t want to overcommunicate. If you start to get too annoying, you rather get shut down than actually accomplish something. However, you can achieve customer satisfaction through mere delivery on time as promised.



Understanding the German mindset can be a difficult task. Focus on clarity, quality, and value, and you are well on your way to succeed with German buyers. Of course, these points are generalizations and you find various business cultures across Germany. However, it helps to know that Germans value their responsibility and independence from their bosses and other departments which can make it harder to find your way to the economic buyer.


Author: Marc Breetzke, M.A., M.A.

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The 5 Pillars of Sales Training


As a consultant, I come across a lot of confusion in companies regarding sales. Everybody knows successful salespeople are the blood and bones of any business. However, very few understand how to properly train them. In the following lines, I have designed an outline that functions as guidance for every entrepreneur and business owner who wants to increase their sales team’s performance.

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The one power you possess but don’t utilize

 Are there times you feel scrambled, clattered, without orientation like an aimless piece of driftwood? Do you feel like you are only reacting to outside forces, but you are not in charge? Trust me, you are not alone in this.

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Strategic Thinking Demystified

The mystery of strategy

In the business world, an aura of mystery surrounds the term “strategy.” Those who are initiated and masters in the art of strategy are the real successful ones. They can turn businesses around and create results seemingly magically. And those who stumble around in ignorance of the power of strategy will either remain mediocre or, most likely, fail.


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Clarity - a Virtue to Master, a Skill to Learn

The era of creativity is over

Pure creativity is no longer what makes you successful as an entrepreneur on the long run. Don't get me wrong, creativity is what we all want to exercise and master. We all want to tap into that genius of ours and execute a vision and form our environments and our lives. But the time when being successful was just a matter of having new ideas, is over.

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Happy Effectiveness: One Skill That Radically Improves Performance

Effectiveness is commonly measured in terms of achieving goals as quickly as possible (and as efficiently, too). In companies, for endeavors in business and in personal life, we want to have effectiveness. In fact, the effective executive has become the stereotype of success.

Effectiveness is commonly measured in terms of achieving goals as quickly as possible (and as efficiently, too). In companies, for endeavors in business and in personal life, we want to have effectiveness. In fact, the effective executive has become the stereotype of success.


But it comes with a price. No matter how high we praise effectiveness in the performance of our businesses, we tend to forget about an important aspect in our executives and CEOs: the human factor.


Effectiveness alone, contrary to common belief, does not constitute happiness. In fact, our high opinion of effectiveness plays a big role in the forthcoming of the movement that is labeled with the inherently flawed buzzword “work-life-balance.” (This term suggests that work is not part of life and that living has nothing to do with working. If you need a work-life-balance you should seriously reconsider how you earn money.)


The idea behind it is valid, especially in the uprising numbers of cases of burnout and depression. Intuitively, we understand that what is missing in the lives of workaholics and stressors who overachieve is some sort balance. The assumption, however, that the executive needs to have a “happy time” outside of work so she can endure the torturing hours in which she needs to be effective, cannot be true.


And psychologists come to understand this truth more and more: In order to be a successful executive, one has to be happily effective.


It does not need much training for executives and leaders to be able to use their mind not only effectively but also to keep a consistent positive emotional state.


Problem-solving, decision-making, and communicating are the key skills of executives. No other factor influences these disciplines more radically than the emotional state of the person doing these things.


A positive focus of mind with momentum behind it increases intelligence, productivity, and reduces stress. It also motivates co-workers and enhances high performance, from giving feedback to closing a sale. The positive effect is also ongoing from moment to moment, which adds an important quality which is prevalent in the argument that advocates for mindfulness make.


Happiness is what anybody wants anyway. Anything anybody wants is because they think they will be happier once they have achieved what they want. Once executives are happier the business performance will increase drastically.


Marc Breetzke, M.A., M.A. is the founder and head of

MB Inspirations. He helps companies and individuals all over the world

to create their next breakthrough in business and personal life

in order to accelerate the realization of their desires and goals.

For more information visit MB Inspirations online

or connect with us via Facebook, Twitter, Instagram, and on Snapchat.

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The Fallacy of Behavioral Coaching

The basic behavioral approach of coaching consists of two basic operations: “do this,” and “don’t do this.”


That is insufficient because human nature defies this approach. Instead, behavioral coaches say, clients will not change their habits, if they do not substitute them. Therefore, the current approach says “don’t do this, do that instead.”


By the way, many people get very sophisticated in this very basic approach and come up with new ways to describe what habits and patterns are. They try to figure out every element that constitutes habits and how they function. All of this is good, but it complicates the situation for anybody whose main focus is to create results.


The goal of behavioral change is to create a pleasing personality. Sometimes the current state is unpleasant so that the person himself or herself is unsatisfied. Often, others surrounding this person find the personality unpleasant. They hire a coach so that cooperation can be productive and comfortable.


The reason there is such hype around behavioral change is the assumption that behavior is what creates outcomes. Whether you are successful or not depends on the actions you take, is the prominent belief.


I call this surface coaching. You might create a temporary change of conditions, you might even create positive results that make a positive difference, however, you will not improve your happiness or fulfillment, with this approach only. It is basically like treating symptoms of a cause that sits deeper. Therefore, behavioral coaching will always have something else “to fix” about you, because new sabotaging mechanisms keep coming up.


The solution I developed is mindset coaching, and in the following I will outline a truly great coach does.


Marc’s 5 Commandments of Great Coaches


1. A great coach improves the client’s mental and emotional state. The positive outcome is usually of an emotional nature like happiness, passion, clarity, or sense of direction and purpose.


2. A great coach empowers the client by teaching the concepts and tools that help to achieve an improved mental and emotional state on their own.


3. A great coach achieves an implementation of the concepts and tools. This is where behavioral change sets in, but with a powerful foundation to build upon. The goal is to achieve habitual automatization of optimism.


4. A great coach teaches their clients by figuring out where they are and leading them to the higher awareness they are ready for. In other words, do not answer questions that have not been asked by your client. The set of the client’s experiences is the basis for what is to come in terms of goals and learning points.


5. A great coach is a facilitator between the client’s current position and the client’s ideal state, where they want to be. Don’t dictate or prescribe what the client should need or want, only because you as a coach do not want it.


In order for anybody to realize their potential, they have to tap into the hidden power of their mind and learn how they focus, what drives them, and what calls them. This is key to create lasting change in terms of high performance, success, and sincere happiness and fulfillment.

Marc Breetzke, M.A., M.A. is the founder and head of

MB Inspirations. He helps companies and individuals all over the world

to create their next breakthrough in business and personal life

in order to accelerate the realization of their desires and goals.

For more information visit MB Inspirations online

or connect with us via Facebook, Twitter, Instagram, and on Snapchat.

2 Kommentare

Unlimited Mindset – How your performance depends on your Inner Game

In our daily activities, we might be involved in achieving our goals and offering action and effort to accomplish what we have set out to achieve. However, we often forget that there are deep reservoirs of resources within us that remain untapped, unrealized. The reason is that we are not aware of them or, if we are, how we actually can utilize them to increase our effectiveness. In 2 major points, you are going to discover what powerful potential you have inside of you, and how you can tap into it and realize it for your own good.


1. Your mindset determines your perception

We often believe that only action can make a difference in our life. In order to have more, so the common belief, you have to do more. And while, in many cases, there is some truth to that statement, if you do not take the right action at the right time, you will not create the results you seek, no matter how hard you try. But how does one know what action is right, and when it is effective? The answer lies in your mindset.


The action you think is appropriate depends on your perception of the world. We tend to think that we perceive reality just as it is, but that is an illusion. The truth is, we see the world as we are. Your beliefs, your opinions, the way you have been conditioned and socialize can be summed up in the word attitude. And your attitude towards life is responsible for how you perceive the world around you. Your attitude in this very moment is the key factor how you see the world in this moment. Whether you see more opportunities than problems, whether you are optimistic or pessimistic, and whether you are successful or not, these all depend on your attitude right now.


Your mind is wired in such a way that you return over and over again to the same attitude in the same areas. The sum of your emotions regarding all subjects that are important to you make up your mindset. Therefore, you’re the quality of your mindset determines the quality of your life. The actions you take depend on your perception, also. If you have the mindset of someone who, for the argument’s sake, earns $20.000 a year, you do not think about the actions at that time, when these actions could earn you $50.000 or even a million dollars a year. That does not mean you do not know the actions. However, it does mean that your mind is not set up to know when the time is right and what action is the right action.


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Goal-Setting: The One Thing You Have to Do to Make It Work in 3 Simple Steps

In the self-help/personal development industry, almost everybody, one way or another, preaches goal-setting. Most people have heard about SMART goals (if you have not, it basically means having goals that are Specific in their outcome, Measurable, Attainable, Realistic, and Timely). And then there are people who talk about visionary goals, dreams that you set without having any idea how to achieve them. No wonder why people are confused. Once you understand the purpose of goals, why you (should) set goals and how the process you can easily understand what you have to do to make it work. And here it is in three simple steps.


1. Figure Out What You Want (You’ve already done it)


Most people answer to the question why they set goals that it is for clarifying and figuring out what they really want. That is only partially true. While people get clearer in their own image of what they already know they want, goal-setting does not help to figure out desires. That is already done. You know what you want, although you might not be consciously aware of it in this moment. But there is a part inside of you that focuses only on what you want, big AND small.


You have had enough experience to know what you prefer and what you do not like. In fact, for most of my clients it is rather easy to articulate what they do not like. The only thing necessary to articulate the other side of the medal, so-to-speak, is to look at the opposite of what is unwanted where you find what indeed IS wanted. However, goal-setting helps you to clarify the intentions of what you want to experience. And by “experience” I mean “being, having, or doing something.”


Once you start to articulate what it is that you want, you will immediately feel an emotional shift within you. Sometimes it is stronger sometimes it is subtler; the intensity of your emotion is determined by your intensity of desire and the emotional standpoint from where you articulate your goals. In essence, your journey towards the goal has begun in the moment you have identified the desire.


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