The Fallacy of Behavioral Coaching

The basic behavioral approach of coaching consists of two basic operations: “do this,” and “don’t do this.”


That is insufficient because human nature defies this approach. Instead, behavioral coaches say, clients will not change their habits, if they do not substitute them. Therefore, the current approach says “don’t do this, do that instead.”


By the way, many people get very sophisticated in this very basic approach and come up with new ways to describe what habits and patterns are. They try to figure out every element that constitutes habits and how they function. All of this is good, but it complicates the situation for anybody whose main focus is to create results.


The goal of behavioral change is to create a pleasing personality. Sometimes the current state is unpleasant so that the person himself or herself is unsatisfied. Often, others surrounding this person find the personality unpleasant. They hire a coach so that cooperation can be productive and comfortable.


The reason there is such hype around behavioral change is the assumption that behavior is what creates outcomes. Whether you are successful or not depends on the actions you take, is the prominent belief.


I call this surface coaching. You might create a temporary change of conditions, you might even create positive results that make a positive difference, however, you will not improve your happiness or fulfillment, with this approach only. It is basically like treating symptoms of a cause that sits deeper. Therefore, behavioral coaching will always have something else “to fix” about you, because new sabotaging mechanisms keep coming up.


The solution I developed is mindset coaching, and in the following I will outline a truly great coach does.


Marc’s 5 Commandments of Great Coaches


1. A great coach improves the client’s mental and emotional state. The positive outcome is usually of an emotional nature like happiness, passion, clarity, or sense of direction and purpose.


2. A great coach empowers the client by teaching the concepts and tools that help to achieve an improved mental and emotional state on their own.


3. A great coach achieves an implementation of the concepts and tools. This is where behavioral change sets in, but with a powerful foundation to build upon. The goal is to achieve habitual automatization of optimism.


4. A great coach teaches their clients by figuring out where they are and leading them to the higher awareness they are ready for. In other words, do not answer questions that have not been asked by your client. The set of the client’s experiences is the basis for what is to come in terms of goals and learning points.


5. A great coach is a facilitator between the client’s current position and the client’s ideal state, where they want to be. Don’t dictate or prescribe what the client should need or want, only because you as a coach do not want it.


In order for anybody to realize their potential, they have to tap into the hidden power of their mind and learn how they focus, what drives them, and what calls them. This is key to create lasting change in terms of high performance, success, and sincere happiness and fulfillment.

Marc Breetzke, M.A., M.A. is the founder and head of

MB Inspirations. He helps companies and individuals all over the world

to create their next breakthrough in business and personal life

in order to accelerate the realization of their desires and goals.

For more information visit MB Inspirations online

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Comments: 2
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